Design of digital in-car experience
A NEW CHALLENGE
Digital transformation concerns all companies: new services and expanded business models are developing at light speed.
This presents new challenges and in future, simply building the best cars will no longer be enough. That is why FD Group is creating a new focal point – digital interface laboratory to Design digital in-car experience. Our main goal to drive future digital transformation from variety automobile manufacturer to various mobility service provider using the most advanced techniques.
HMI DESIGN COMPONENTS
DIGITAL TOUCHPOINT FOR WHICH WE DESIGN
The development of technology has led to the creation of many new tools for a better understanding of cars and related products. In collaboration with our partner company, InPlanner, we can accompany you in a world of Virtual Reality where you can view Automobiles or other products in a realistic environment, so as to better understand their dimensions and surfaces before developing a physical model or prototype. It is a great way to avoid and correct errors in the early stages of a project, which is incredibly simpler and less expensive than resolution in advanced stages. This also allows the customer to interact directly with the car before the product is finalized.
INFORMATION SYSTEM AND ENTERTAINMENT
PHASES OF THE DESIGN PROCESS OF THE DIGITAL INTERFACE
RESEARCH, TEST, BRAND EVALUATION to collect as much information as possible in order to prepare for the next step
BRAINSTORMING multiple ideation sessions with exchange of proposals and thoughts
CONCEPTUAL PHASE bring to the table all the possible concepts and ideas to confront the customer and select a limited series of solutions among those deemed successful
PRE PRODUCTION preparation phase for the implementation of technical evaluations, and the design of future platforms for production assets
PRODUCTION AND QUALITY GUARANTEE implementation of the design to ensure that the final product meets the requirements
Definition of style
Production of visual assets